Book description
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.- Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture
- In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups
- Extensive discussion of technology management and continuous innovation as a competitive advantage
- Addresses the issue of leading, managing, motivating, and compensating technical workers
- More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists
Table of contents
- Cover image
- Table of Contents
- Copyright
- Dedication
- Preface
- Acknowledgments
- About the Authors
- Chapter 1. Fundamentals of Business
- 1.1. What is a Business?
- 1.2. Value and the Market
- 1.3. Business and Society
- 1.4. Business Dynamics
- 1.5. The Future of Business
- Chapter 2. Fundamentals of Economics in a Global Context
- 2.1. Economic Resources
- 2.2. Supply, Demand, and Pricing
- 2.3. Economic Systems
- 2.4. International Trade
- 2.5. International Monetary System
- 2.6. Elements of Global Trade
- Chapter 3. Technology Ventures in a Global Context
- 3.1. Globalization and Technology Ventures
- 3.2. Value Creation in the Global Economy
- 3.3. Value Capture in the Global Economy
- 3.4. Global Market Entry Strategies
- Chapter 4. Legal Structure and Equity Distribution
- 4.1. Ownership and Liability Issues
- 4.2. Choice of Legal Structure
- 4.3. Limited Liability Entities—A Comparison
- 4.4. Equity and Equity Types
- 4.5. Equity Distribution in the Nascent Venture
- Chapter 5. Capital and Deal Structuring
- 5.1. Role of Capital in Technology Ventures
- 5.2. Capital Sources
- 5.3. Equity and Debt Financing
- 5.4. Loan Rates, Payment Methods, and Lender Types
- 5.5. Fund-Raising Tools and Techniques
- 5.6. Alternatives to Debt and Equity Financing
- Chapter 6. Exit Strategies for Technology Ventures
- 6.1. Acquisition
- 6.2. Mergers
- 6.3. Venture Valuation
- 6.4. Going Public
- Chapter 7. Intellectual Property Management and Protection
- 7.1. Intellectual Property and Technology Ventures
- 7.2. Intellectual Property Protection
- 7.3. Trade Secrets
- 7.4. Patents
- 7.5. Patent Ownership
- 7.6. International Patent Protection
- 7.7. Copyrights
- 7.8. Mask Works
- 7.9. Trademarks
- Chapter 8. Contracts
- 8.1. Sources of Contract Law
- 8.2. Contract Formation
- 8.3. Defenses Against Contract Enforcement
- 8.4. Performance and Breach
- 8.5. Anatomy of a Contract
- 8.6. Operating Agreements
- 8.7. License Agreements
- 8.7.2. Know-How Licenses
- 8.7.8. Purchase Agreements
- Chapter 9. Negotiating Fundamentals
- 9.1. Negotiation Fundamentals
- 9.2. Negotiation Approaches
- 9.3. Integrative Versus Distributive Bargaining
- 9.4. Negotiation Outcome Types
- 9.5. Negotiating Gambits
- 9.6. Negotiating Contracts
- Chapter 10. Launching the Technology Venture
- 10.1. The Business Plan
- 10.2. Networking
- 10.3. Resource Aggregation
- 10.4. New-Venture Operations
- Chapter 11. Going to Market and the Marketing Plan
- 11.1. Marketing
- 11.2. Product
- 11.3. Price
- 11.4. Distribution
- 11.5. Promotion
- 11.6. The Marketing Plan
- Chapter 12. Financial Management and Control
- 12.1. Accounting—Definition and Practices
- 12.2. Finance—Definition and Practices
- 12.3. Financial Statements
- 12.4. Financial Statement Analysis
- 12.5. Financial Management
- 12.6. Capital Budgeting
- Chapter 13. Venture Management and Leadership
- 13.1. Entrepreneur Managers
- 13.2. Basic Management Skills
- 13.3. Entrepreneurial Leadership
- 13.4. Effectuation and Entrepreneurial Expertise
- 13.5. Entrepreneurial Ethics
- 13.6. Entrepreneurial Strategy
- 13.7. Competitive Strategy Model
- Chapter 14. Venture Risk Management
- 14.1. Venture Risk Management
- 14.2. Hazard Risks
- 14.3. Operational Risks
- 14.4. Laws Affecting Start-Up Ventures
- 14.5. Obtaining and Working with Legal Counsel
- 14.6. Managing Failure Risk
- Chapter 15. Your Entrepreneurial Career
- 15.1. Your Entrepreneurial Career
- 15.2. The Entrepreneurial Personality
- 15.3. Intrapreneurship
- 15.4. Five Entrepreneurial Careers
- 15.5. The Franchising Option
- 15.6. Launching Your Entrepreneurial Career
- Appendix. Model Business Plan
- Index
Product information
- Title: Technology Entrepreneurship
- Author(s):
- Release date: October 2009
- Publisher(s): Academic Press
- ISBN: 9780080922881
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