The Video Interview

Shooting the Quotation Marks



Although images communicate much of the visual story, interviews provide the little moments of emphasis that punctuate the story. Interviews provide essential detail, help give stories spirit and atmosphere, and impart vital spontaneity. Part of the interviewer’s function is to gather facts, but an equivalent obligation is to reveal the person being interviewed. The best interviews are often so strong that viewers would recognize the main subject days after seeing the story. Inevitably, some interviews feature the world’s mayors, ambassadors, and other authorities. Still, the most poignant and memorable interviews often are with ordinary people who have never been on television ...

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