Preface

Today you are you, that is truer than true. There is no one alive who is youer than you.

—Dr. Seuss

Tell me about yourself

An overwhelming command, posing as a casual question—one we hear almost every day, though varying in its phrasing.

“What do you do?” asks a newcomer to your social circle.

“I’d love to hear more about your work,” says a networking stranger.

“So, what can you do for us?” queries your next potential client.

“Tell me about yourself,” insists your next new boss.

In any number of settings, we’re frequently required to discuss ourselves, to share who we are and what we contribute to the world. Unfortunately, in most circumstances—especially, when we have just a moment’s notice to respond—it can be challenging to pull all ...

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