CHAPTER 3
The Social Natives
This chapter at a glance:
- The hashtag generation
- From the digital natives to the social natives
- Recruiting the social natives
- Social nativity and the limitless opportunities
Jessi Smiles
Real Name: Jessica Vazquez
Country: United States
Social Media: Vines
Her Story: Jessi Smiles has more than 3.5 million followers. She is ranked on the list of top 30 Vine personalities in the world and is also the third most popular girl across all of the social media sites that she uses. Her Vines show her comedic side and general quirkiness that has been an absolute hit online, launching her into Vine stardom. According to BBC, Viners can charge advertisers somewhere in the ballpark of $1,000 per 100,000 followers for a video. ...
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