Chapter 2

Doing Good Through Business

Every single social and global issue of our day is a business opportunity in disguise.

—Peter Drucker

One of the consequences of fast capitalism is moral bankruptcy. Advocating Doing Good is derided as delusion in today’s society. People are no longer lauded for Doing Good works, but are rather chastised for being “Do Gooders.” How have we got to such a point that Doing Good is seen as a joke? And why is it that Doing Good is connected with losing something rather than something that adds value?

Stennett (2017) explores the work of Peter Wohlleben, a forester in the Ruheforst who has written a book The Hidden Life of Trees. The article examines how an ancient forest in Germany provides clues as to how nature ...

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