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Ten Minute Guide to Business Presentations by George J. Kops

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Chapter 2. Define the Central Message

In this lesson you learn how to develop the central message of a presentation and at what point to deliver it most effectively.

A humorous cartoon depicts a man thrashing around in the middle of a large pond. On the shore sits a dog watching its master. The man calls out: "Fido, get help!" The second panel of the cartoon shows the dog in a veterinarian's office being examined by the doctor. Clearly the animal had misunderstood its master's message.

How often does the same type of thing occur during a presentation? The speaker walks to the podium and begins talking. He or she presents a long series of colorful slides, filled with statistics, pie charts, and complex graphs. You try to follow along in the package ...

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