Chapter 3. Know Your Listeners

In this lesson you learn about the importance of the audience and how to perform a listener analysis so you can make your presentations more effective.

Every business presentation involves a speaker and at least one listener, if not an entire group of them. This seems pretty obvious. But you'd be surprised at how many speakers seem to operate as if their audience didn't exist. They stare at the floor, speak in a boring monotone, and show very little passion for what they're saying. Not surprisingly, their presentations usually fall on tuned-out ears.

Effective speakers don't speak to thin air; they speak to their listeners.

Remember Whom You're Speaking To

Most of us probably don't look forward to preparing a business ...

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