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Ten Minute Guide to Business Presentations by George J. Kops

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Chapter 6. Gather Your Evidence

In this lesson you learn how to collect material to support your central message.

Where do business leaders get their information? Generally, it comes from reading great amounts of information, drawing on their own past experiences—successes as well as failures—and, perhaps most important, talking to many different people.

For example, Michael Bonsignore, chairman and chief executive of Honeywell International, spends two weeks each year traveling to the company's plants and holding town meetings with employees. For Bonsignore and leaders like him, this information becomes the raw material for their presentations. They know where to look for important, new ideas; how to organize this material logically; and how to ...

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