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Ten Minute Guide to Business Presentations by George J. Kops

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Chapter 8. Create Successful Presentations

In this lesson you learn how to develop an effective opening, body, and close for your presentation.

If your opening sentences are delivered in a dull monotone and they're dry as dust, the audience may decide that this is just another boring talk and they can think about something else. Hook the audience in your opening, and you can hold them in rapt attention through your entire presentation.

Listeners should not be required to work hard to figure out what you're talking about. Ease your audience through the transition from the opening to the body of your presentation by summarizing points made in the opening and sketching the outline of the body.

Your presentation shouldn't just end; close with a call ...

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