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Ten Minute Guide to Business Presentations by George J. Kops

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Chapter 11. Presenting Your Visuals

In this lesson you learn the best method of introducing your visual aids and working with them during a presentation.

Studies show that if you're trying to present new, complex information, 85 percent of the learning by your audience will occur visually, through their eyes. So visual aids can be extremely useful if you avoid cluttering your presentation with them and include only those that serve a clear purpose.

A variety of visual aids is available for speakers. In Lesson 10, "Visual Aids," we covered the process of evaluating the number and types of slides for your presentation. In this lesson we look at how to present your visuals most effectively.

Make Your Visuals Work

Whether you use traditional visuals such ...

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