Chapter 12. Make It Simple

In this lesson you learn how to speak in clear, simple language so your audience will immediately comprehend your message.

Political leaders often open themselves to criticism because they talk in doublespeak so no one can understand what they're saying. While these standards may be all that we expect from politicians, we should expect far more from ourselves whenever we give a business presentation.

Our goal should always be to present even the most difficult ideas as clearly as possible. A formal presentation doesn't mean that you should resort to ponderous, $50 words that go over the heads of your listeners.

Newspaper reporters are taught to write at a sixth-grade reading level, not because their entire audience is at ...

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