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Ten Minute Guide to Effective Business Writing by Steve Dennis, Paula Garrett

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Chapter 7. Providing Rationale for Your Recommendations

In this lesson you learn how to structure your rationale in a persuasive, logical manner and how to clearly articulate key findings from your interpretation or analysis of data.

What Is a Rationale?

The rationale of a memo immediately follows the recommendation and provides three to five key reasons that support the recommendation.

After reading this section of your document, your reader should …

  • Understand the logic behind your recommendation.

  • Be confident that your logic is based on facts or reasonable assumptions.

  • Be persuaded to agree with or approve your recommendation.

Rationale Points

You should try to get into the habit of providing three to five rationale points for any significant recommendation. ...

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