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Ten Minute Guide to Effective Business Writing by Steve Dennis, Paula Garrett

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Chapter 15. Style Facilitates Effective Communication

In this lesson you learn key writing principles that will immediately make your documents more effective and inviting to read.

An Overview of Style

While the thinking behind your writing is more important than your writing style, you can sabotage the communication of your best thinking by not paying attention to a few key style principles.

Most of these principles might seem like common sense. Yet as obvious as they are, using them consistently is not easy. Applying them to your writing requires effort and practice. We continue to be amazed in our writing workshops by how obvious these principles seem to the participants, but how few of them actually apply them to their business writing.

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