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Ten Rules for Strategic Innovators: From Idea to Execution by Chris Trimble, Vijay Govindarajan

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PREFACE

IN JUNE 2000, the White House announced that the scientific community reached a momentous milestone—the complete mapping of the human genome. No other scientific field was growing as explosively as genomics. Researchers sought new knowledge about the genetic basis of life, particularly the genetic predictors of disease. They foresaw a revolution in medical therapies.

Even before this milestone, scientists experimented with partial strands of human DNA and with DNA of simpler organisms such as yeast. Because genomics research requires a staggering number of experiments, researchers wanted to automate and accelerate the process. A new industry sprouted in the 1990s to supply these scientists with DNA, reactants, sophisticated computational ...

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