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Teradata for Executives by Leslie Nolander, Tom Coffing

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Chapter 4 Good Executive Advice

“In giving advice, seek to help, not please, your friend.”- Solon (638 BC - 559 BC)

To Understand the Future Learn From the Past

“The best way to predict the future is to create it.”

- Sophia Bedford-Pierce

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By keeping track of history, we can predict the future and create our own destiny. Historical data comes in a variety of flavors such as Snapshot in time, Most Current, Event Driven and even user clicks on your website. All possess the business benefits, and the associated costs. When you take a “snapshot” you’re taking a picture of the business at a certain point in time. You may take a weekly snapshot of your ...

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