APPENDIX A
Worlds of Difference
The Regions of China and India

CHINA AND INDIA ARE CONTINENT-SIZED COUNTRIES. They are rich, vast, heterogeneous countries. To be fully successful, you will need to get your hands dirty and your shoe leather worn out with travel, visits, and understanding local customs and tastes. In this appendix, we offer a snapshot of the regional differences—covering the variety of religions, languages, and dietary preferences as well as the contrasting wealth and poverty of neighboring provinces.

A Cornucopia of Chinese Consumers

“China is not one country,” one corporate leader told us. “It is a collection as vast and different as Europe.”

On the face of it, China is a single nation, dominated by a single race—the Han people—who ...

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