Food and Drink
Acquired Tastes: Cookies, Wine, Whiskey, and Tea

The fast-growing appetite for food and drink, the companies creating products for local tastes, and the recipe for becoming a favorite in China and India

WX LIU HAS NEVER BEEN more than fifty miles from her home village of Shunhezhuang in the northeastern province of Hebei. But as discussed in chapter 5, she has enjoyed a rapid increase in her standard of living over the past decade. Not only has she bought a new house, but her diet has also taken a tremendous turn for the better.

Ten years ago, the family income was less than RMB 5,000 ($750) a year. It was a stretch to buy fertilizer for her crops, to keep the roof on their dilapidated home repaired, and to even imagine ...

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