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The 100 by Jeremy Kourdi, Simon Maier

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Ann Richards

 

“He was born with a silver foot in his mouth.”

Ann Richards, keynote address, Democratic National Convention, Atlanta, Georgia, 1988 – speaking about President George Bush

Speech writers can agonize over the best way to express their ideas using special techniques here and the perfect choice of word there. Yet there is one skill that is invariably more important than any other: be yourself, ‘authentic’. Ann Richards (born 1 September 1933 and died 13 September 2006) had this in abundance: her speeches were never less than genuine, never less than true to herself.

Lessons from Ann Richards

Establish rapport right from the start. Ann Richards’ trademark approachability and ‘of the people’ credentials was evident right from the ...

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