Preface

Everyone wants to achieve.

We all want to be good at something.

Some of us want to become good at a lot of things.

We all want to be happy and successful.

We use the word "success" a lot in this book. What does this word mean? For us, we define success simply as achieving whatever it is that you've set out to do in your life. It is the mental state that allows you to accomplish your goals and live your life to your fullest ability and capacity. The definition of success is purely individual and measured by you.

How do you define success? If you don't already have a clear answer to that question, you will by the time you are done reading this book.

When you gain clarity about where you want to go and you change a few flawed persistent thoughts that many people hold onto and make a few steps in the right direction amazing things can happen.

This book is going to be different, very different, from many things you've been told or taught about success and achievement.

While we uncover the 12 Factors of Business Success, we will also remove the myths and folklore about success. We will show you what really drives the best to the top. We also will give you concrete success actions that really work. You will learn how to discover, develop, and leverage your strengths and take your success to a whole new level.

Each of us does high-level coaching and consulting in addition to presenting to audiences around the world. That means we get to watch the successful become even more successful and ...

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