
Pillar XII: Invest in Your Appreciating Assets ◾ 591
corporation to the next level. I am sure you all have all heard this before—“when
the going gets tough, the tough get going”—and we believe that our employees
are tough and extremely responsible. Our entire executive team volunteered for a
pay cut in order to be able to retain the personnel at risk of lay-offs due to lack
of funds. The rest of the employees demanded that they should also be part of
this pay-cut until the economic conditions improve and our corporate finances
are stable again. They told us, if we have to bleed, we all must bleed together so
we experience each other’s pain and ...