Get the Mix Right

Your central question:

How can I design and build the right team to increase the V-Zone?

A top priority for every marketing leader is to design and build a cohesive marketing team that can solve the big issues that matter both to customers and the company (V-Zone issues). This team will have cutting-edge skills and be a talent magnet for marketers outside the company and a talent pool inside the company.

If you’ve wondered throughout this book where functional marketing skills come into play, it’s here! Building a well-aligned team with the right marketing and leadership skill mix is critical for your success. But, as we’ll show you, getting the team’s skill mix right is a challenge for many marketers.

Twenty-first-century ...

Get The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.