CONTENTS
Introduction: Doing Marketing Isn’t the Same as Leading Marketing
Power #1 Tackle Only Big Issues
Power #2 Deliver Returns, No Matter What
Power #3 Work Only with the Best
SECTION II Mobilize Your Colleagues
Power #4 Hit the Head and the Heart
SECTION III Mobilize Your Team
Power #9 Let the Outcomes Speak
Power #10 Fall in Love with Your World
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