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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Patrick Barwise, Thomas Barta

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Praise for The 12 Powers of a Marketing Leader

“Align your customer’s needs with your company’s process and you’ll find yourself creating or leading a market sector. The 12 Powers of a Marketing Leader shows you how! Barta and Barwise have conducted critical primary research to produce an astounding new framework that will change the way you market your company and meet your customers’ needs! The framework, derived from comprehensive new research, offers everything you need to know to be a superior market leader! Thank you, Barta and Barwise, for sharing your secrets to success!”

—Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World

“This is the book we’ve all been waiting for. A masterful dissection of what it really takes ...

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