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The 2006 ASTD Training & Performance Sourcebook by Patricia Phillips, Mel Silberman

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Guide 2

HOW TO MARKET TRAINING—AND WHY YOU SHOULD

Kathy Willis

Kathy Willis has been creating training programs and motivating targeted audiences to engage with them for more than 19 years as a training manager and instructional designer. Currently developing a leadership institute for BJC HealthCare's Center for LifeLong Learning, she endeavors to bring practicality and realistic expectations into the mix of lofty goals and strategic objectives for learning programs under her direction. She has developed customized courseware for Fortune 500 firms and presented for local chapters of ASTD, ISPI, and AAIM. She dedicates this article to a particularly “marketing savvy” training mentor, Ms. Jeanne Rogers.

Contact Information:The BJC HealthCare ...

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