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Your Plan for High Performance

There are numerous success stories of companies such as Timberland that have used the capabilities and resources supported by their cultures—bolstered by the power values—to meet tough business objectives. Other companies, such as Boeing, have reinvigorated their values to build a culture that lets them come back from a disaster or reclaim a leadership position. And some, such as Johnson & Johnson, have forgotten the importance of connecting their values to their brand—with sorry results.

Many companies with less cataclysmic issues evaluate their culture to determine whether they have competitive opportunities that they have not fully developed. As I outlined in Chapter One, issues lurking just below the surface ...

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