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The 3 Simple Rules of Investing by George Peacock, Carol Fabbri, Kwok L. Tsui, Michael Edesess

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RULE #1

Simplify Your Options

You may not believe this: Whether you’re a small investor with a few thousand dollars to invest, or a wealthy investor with a few million dollars, or a gigantic pension fund with a hundred billion dollars, you need only consider at most about 10 investment products. The rest are of no use and aren’t worth thinking about.

If you were going to buy a computer, how many brands do you need to choose from? About 10? And the same thing for a smartphone—maybe 10 models, at most? This point applies whether you’re a teenager doing homework or a top executive at a Fortune 500 firm.

Shopping for investments is a little different. You’re faced with tens of thousands of investment vehicles to choose from, offered by thousands ...

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