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The 3 Simple Rules of Investing by George Peacock, Carol Fabbri, Kwok L. Tsui, Michael Edesess

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PART I

The 3 Simple Rules of Investing

Everything should be made as simple as possible, but not simpler.

—ALBERT EINSTEIN

TAKING PROFESSOR EINSTEIN’S recommendation, our goal is to make things as simple as possible, but not simpler. You’ll be surprised how simple they can and should be made. In the investment world, however, things are often made as complex as possible. Most investment advice, products, and services offered by investment companies and financial advisors, not to mention academic researchers, are much more complicated than they need to be.

Complexity comes with a cost. If an investment strategy will enable you to save $100 on your taxes or earn $50 more in interest, but it will cost you $3,000 to pay someone to help you do it, ...

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