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The 3 Simple Rules of Investing by George Peacock, Carol Fabbri, Kwok L. Tsui, Michael Edesess

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PART II

Investing’s 7 Deadly Temptations

A lie can be halfway around the world before the truth gets its boots on.

—CHARLES HADDON SPURGEON

RULE #3 described the sort of noise you’ll hear from Wall Street and the mainstream securities industry. Now the seven chapters of Part II will explain why almost all of that noise merely causes confusion and even sheer delusion, in many cases. The financial industry’s typical counterarguments only contribute to the misperception that many people think investing is too complicated for them and thus they need “expert” help.

We admit that the noise is very tempting—it’s a siren song. When you listen to Wall Street and the mainstream financial industry, you’ll think that they’re offering ways to make more money ...

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