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The 31 Practices by Alan Williams, Dr. Alison Whybrow

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CHAPTER 15 STORYTELLING

“Over the years I have become convinced that we learn best – and change – from hearing stories that strike a chord within us….. Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves”

John Kotter1

A story is an account about events and people (fact and/or fiction) that can be told for different purposes: to garner excitement and entertain, to inform, to share how something developed or might develop.2 Stories are how we organize our experiences and make sense of what has happened to us.

Stories don’t happen in a vacuum. As individuals, we gather ...

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