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The 31 Practices by Alan Williams, Dr. Alison Whybrow

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CHAPTER 2 VALUES

“It Ain’t What You Do (It’s the Way That You Do It)”

The Fun Boy Three and Bananarama 19821

Core values are traits or qualities that represent deeply held beliefs. They reflect what is important to us, and what motivates us. In an organization, values define what it stands for and how it is seen and experienced by all stakeholders (customers, employees, service partners, suppliers and communities).

Values act as guiding principles – as a behavioural and decisionmaking compass.2 In an organization, values (explicit or implicit) guide everyone on a daily basis. They are the foundation for the way things work, providing the ...

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