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CHAPTER 27 GLOBAL

The first global application of 31Practices was a key work-stream in a wideranging service and culture project for the property division of a blue chip corporate organization. The locations included London, New York, Hong Kong, Singapore, Tokyo, Paris and Frankfurt. The objective was to create a consistent level and style of service to reinforce the organization’s brand and values.

This project represented an important development for 31Practices because it was the first time that employee workshops were used to help create the set of Practices. As always, there were some sceptics who referred to cultural differences being ...

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