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Rule 37 PRACTICE

All creativity contains an element of craft, a set of making skills that connects aesthetic judgment with creative tools. The musician needs to turn her instrument into an extension of her mind and body. The furniture designer needs to get a “feel” for his equipment and materials. The CEO needs to master a wide range of reports, metrics, and control mechanisms. The software engineer needs to make his development tools second nature. The writer needs to develop an “ear” for vocabulary, grammar, and punctuation.

Without the skills of your craft, you might be able to come up with original ideas. But you’d have difficulty making ...

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