You can be a genius all by yourself, but a genius without a community is not as powerful as a genius within a latticework of kindred spirits. As with any kind of lattice, whether physical, chemical, or social, it’s the connections between the parts that determine the collective power of the whole—and therefore its value to the parts. In a social network, how you connect is everything.

There are two main ways to connect in a social network: bonding and bridging. Bonding is making friends with like-minded people—people of the same profession, the same political party, the same religion, the same nationality, or the same age. ...

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