The first rule of genius is to break the rules. The last rule is to replace them with your own rules—variations drawn from your own experience, aligned with your own style of working. Rules are not laws. They’re guidelines, and, as such, they must be seen as provisional.

All true invention, like all true art, is an act of protest, a rebellion against rules that have hardened into laws. Your job is to melt down the laws and recast them as principles that make sense to you, your discipline, and the needs of your work.

The 46 rules in this book are not the complete catalog. There are scores of others to be considered, tested, ...

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