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The 5-Minute Marketer: 395 ways to market your business in just five minutes by Stefan Ekberg

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Part 2: Generate A New Order

80. Send customers a special offer on the one-year anniversary of when they first bought something from you.

81. To whom did you ship something yesterday? Call them and ask if everything worked well in the order process from their point of view. Keep in the back of your mind the different needs they might have, or things they may want to complete their order with, and then suggest that they buy it from you.

82. Next time the flow of customers has slowed, send out an email message to your contacts. Write:

“Call [your business name] today.

“We have something special for you to say thank you for being a good customer.”

This method works surprisingly well and customers will call you simply because your message ...

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