The 60 Second Sale

Chapter 7Premier Positioning through Publishing

60 Second Summary

The first 60 seconds someone spends reading an article you've written is critical. This chapter will help you capture the attention of your reader and leverage that attention to start a relationship.

The first 60 seconds an editor spends reading your article pitch will determine if your article is published. This chapter provides you with a template for pitching articles.

Here is your step‐by‐step guide to increasing visibility, building credibility, and differentiating yourself and your business through publishing.

What's in This Chapter for You?

This chapter will help you develop a body of work that will clearly demonstrate your expertise in your field. If you want to differentiate yourself from everyone else who does what you do, building a cache of published work with intellectual rigor is the best way to do it.

The key concept you will discover in this chapter is the five‐step guide to creating an article that will help you attract new prospects. It contains an exact script you can use in email and letters to submit your work.

When clients and prospective clients read the articles you write, they will position you as a leader in your industry. Sharing your ideas with decision makers will help you shape their thought processes.

Your personal brand will be that of an expert beyond the rank and file sales professional. You'll not only stand out from the crowd – you will become a “category of one.” By publishing ...