The 60 Second Sale

Chapter 8A Place for Your Stuff: Primary Internet Presence

60 Second Summary

Before any appointment you ever have, you must assume the prospect will do an internet search on you. What will come up? This chapter will help you control that.

People who might want to refer you will want to know if you've ever worked with a specific type of client. They won't want to raise your expectations by asking you. Where can they go to learn more about you and what you've done? This chapter puts that issue to rest.

The CEO of a large company can't sleep and is searching the internet for a solution to an esoteric yet pressing problem. You have that solution. How will he ever know? This chapter will drive that CEO to your doorstep.

What's in This Chapter for You?

This chapter will help you develop a media outlet that you control. It will enable you to showcase your brilliance 24 hours per day, seven days per week.

The key concept you will discover in this chapter is the guide to each element of your primary internet presence. When you follow this template, your website will have everything necessary to present you to the world as an expert.

If you want to control your future, consuming the information in this chapter is essential. With a small investment of your time and money, you can create a platform that will educate, entertain, and attract new clients forever.

If you own a business, this chapter will help you discover the value in your own primary internet presence.

If you work for ...