The 60 Second Sale

Chapter 9Anti‐Social Media

60 Second Summary

You want to know which social media platforms make the most sense for you to use to position yourself. This chapter has everything you need to know.

You cannot ignore social media but you also cannot invest all of your time with it because it can be a black hole. I don't deal with “maybe” when it comes to sales. I focus on giving you “sure things.”

This chapter delivers the straight scoop on social media for sales superstars.

What's in This Chapter for You?

You'll discover why YouTube is essential and how you can leverage it to attract new prospects in droves.

You will also find out how to use LinkedIn for research and to target your best business prospects.

I try to dissuade you from investing time on Facebook or Twitter unless you have unlimited time and an advertising budget. But I share the one Facebook tool you should keep an eye on.

We also discuss who should use Instagram and who should not, and why.

The key concept you will discover in this chapter is why you should never get into an argument with someone on social media. You can be controversial. You can take contrarian positions. But you shouldn't intentionally single people out and argue with them. This one concept will help keep you from losing lots of business and allow you to maintain your professional reputation.

Don't jump on social media until you read this chapter.

Is This How We Make Friends Now?

During the late summer 2007 I began experimenting with social ...