Introduction
If you are an entrepreneur, business owner, or founder who has laid the foundation of your business and are now looking to grow, scale, and increase your profits – you’ve come to the right place.
This is the guide to growing your revenue, increasing profitability, and creating a business that you can scale (and even potentially exit).
However, that is much easier to say than it is to do. The fact is that 91% of all businesses fail in the first 10 years. This staggering statistic had me questioning why. Was it the wrong business model, a declining market, just bad timing, or was it the founder?
I started to dive in and search to find all the reasons why businesses fail. This led me to a four-year research project with data from thousands of entrepreneurs and their businesses. I was determined to find out if there was a clear correlation in the research.
Turns out, there is. And the reason 9 out of every 10 businesses close their doors before their 10th anniversary may surprise you.
It isn’t because they don’t have a great idea, or a great product.
It isn’t because they don’t have a brilliant, Ivy League–educated founder.
It isn’t because they didn’t master the latest marketing trend or decode the latest social algorithm.
And it isn’t due to lack of connections, lack of network, or lack of followers.
The number-one ...
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