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The 9-to-5 Cure by Kristin Cardinale

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CHAPTER 11

Take Inventory and BuildYour Brand

This chapter isn’t a what-do-you-want-to-do-with-your-life kind of discussion but instead is an honest look at the tools in your career toolbox. Once we take a good inventory of what you have to work with, then we’ll talk about molding those into an overall brand that you can communicate to potential customers.

What Do You Have to Offer?

Your toolbox contains a number of skills and experiences that you have collected over the course of your career and your life. These tools are all worth accounting for, and we will. But first let’s take a look at what expert skills you possess and then build on those.

The 10,000-Hour Rule

You may think that you really aren’t an expert at much of anything, but perhaps ...

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