The 90 Day Brand Plan

Chapter 3SLAY THE TIME VAMPIRES

Branding is complicated. It can feel overwhelming and challenging to grasp as a concept. So I've created a “campfire to empire” framework to make the information as retainable and understandable as possible. You won't need any experience whatsoever in marketing, content creation, branding, advertising, or sales in order to implement what I'm teaching here. You also won't need to study any other books on branding—let alone attain a degree—in order to master this. Unlike branding as a whole, this framework is simple, it's down to earth, and it's practical.

The Campfire‐to‐Empire Framework

Think about it like this: in deciding to develop your personal brand, you've essentially opted to leave the safety of comfortability and normality—to journey out into the wilderness on your own and survey the world of personal branding. Think of it like this: every personal brand has its own patch of land—each with its own niche, specialty, offering, product service, and unique way of seeing the world. Some are better than others, and some are bigger than others. Personal brands can range from sports to business, psychology, music, movies, education, academia—the list is endless.

Each of these personal brands had to start their own campfire out in the wilderness. Initially alone with zero followers, nobody listening to them, they sat by their little campfire ...