The 90 Day Brand Plan

Chapter 8FIND COWS, COOK MEAT

As your content campfire grows, and your tribe grows, your campfire will develop into a village of dedicated fans (what I've been calling a tribe)—some of whom will actively seek ways to work with you beyond the means of your content.

It also won't necessarily take that long to reach this stage. I was able to monetize my offering—still creating potent content, but for others instead—by day 14. I've also taught my process to thousands of students, and many of my students were able to monetize their content starting from about day 60 to 90 (some even as early as their first week!). And many of them didn't have to overtly pitch or sell anything! They simply kept consistently producing quality daily content—and their tribe started to DM them asking for help.

Once you reach this stage—at the point of enquiry for your services—you'll want to have decided what niche you want to be known for: your x factor, your secret sauce, your thing. And then start creating a reputation for yourself. You want to become known for one thing in the same way that I initially became known as the “Instagram guy”—and then the “branding guy” once I discovered the niche I was best suited for. As stated in Chapter 5: Get Good Throwing Wood, it's okay if you pivot and keep working on your niche. You may be able to monetize your initial niche, but if you find that the inquiries ...