The 90 Day Brand Plan

Chapter 12YOUR 90‐DAY BRAND PLAN

If you’ve made it this far into the book, you are likely in one of two situations:

• You’ve started your 90‐day brand plan already. If so, congratulations. You’re one of the few who have the courage to face your fear by deciding to start and amplify your very own campfire.
• You’re yet to start and need that final nudge to kick things off.

In either case, I hope this summary gives you clarity and some things to focus on. Whatever the case, this is your 90‐day brand plan, and it’s your job to find your method.

My belief is that there is no right or wrong way to do this. I found my way, my clients have found theirs, and you need to find yours. This is a journey of self‐expression, self‐exploration, and self‐amplification.

Self‐expression: You need to get comfortable discovering how you will express yourself, how you will choose your five themes, how you will place your logs on the fire, and so on.

Self‐exploration: You need to explore things you genuinely find interesting. That way, you’ll never tire of exploring new and bigger ideas.

Self‐amplification: ...