We have seen certain photographs so often that they are imprinted on our minds. This stored common knowledge means their compositions can be reused for instant communication.

The windswept head-shot of beret-wearing revolutionary Che Guevara conveys idealism and heroism, and has been re-created many times in attempts to transfer these qualities to other individuals. When a famous photograph is reused in an unexpected context, some of the power of the original is hard-wired into any recreation. See Icons.


The Girls, Self Portrait as Princes William and HarryArtists Zoe Sinclair and Andrea Blood, known as the Girls, often explore Englishness ...

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