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The Accidental Instructional Designer: Learning Design for the Digital Age by Cammy Bean

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chapter 10

Mixing It Up: New Blends and Marketing Strategies

In this chapter …

         • Why should instructional designers think less like bartenders and more like mixologists?

         • What’s a learning blend?

         • How can you create learning campaigns that go beyond the single event?

         • What about mobile?

If you’re an instructional designer with a view to the big picture of performance improvement within your organization, then you know that one tool—self-paced e-learning—certainly won’t be all that you need to meet the needs ...

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