Chapter 9. Advertising and Marketing Your Business

Without advertising and marketing, your business may be doomed. Word of mouth is a form of marketing—it is the way that most businesses truly grow—in which people spread the word and say good things about your business. Word of mouth can make or break a company. Ask any restaurateur what happens if someone gets sick from their restaurant or a neighbor has a bad experience. There are many variations of this, but a good friend who is also an entrepreneur said it best: One unhappy person will tell ten; one happy person will tell two.

In this chapter, we’ll look at what’s available for you to use to market and advertise your business; and the fundamental differences between different options. We will ...

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