O'Reilly logo

The Accidental Startup by Danielle Babb

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9. Advertising and Marketing Your Business

Without advertising and marketing, your business may be doomed. Word of mouth is a form of marketing—it is the way that most businesses truly grow—in which people spread the word and say good things about your business. Word of mouth can make or break a company. Ask any restaurateur what happens if someone gets sick from their restaurant or a neighbor has a bad experience. There are many variations of this, but a good friend who is also an entrepreneur said it best: One unhappy person will tell ten; one happy person will tell two.

In this chapter, we’ll look at what’s available for you to use to market and advertise your business; and the fundamental differences between different options. We will ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required