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The Accidental Startup by Danielle Babb

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Chapter 12. Watching Out for Scary Monsters

Scary monsters in business? Indeed! There are many scary monsters that can destroy your business if they get their hands wrapped around your company!

What are the scary monsters in businesses? Rising costs, decreased productivity, decreased efficiencies, a decrease in demand for your product, less consumer spending, higher jobless rates, unforeseen competitors, competitors that get big quickly, and too many loose barriers allowing new entrants into the marketplace.

These factors—and others—need not destroy your business. You just need to keep a watchful eye out for them, stay on top of any potential issues, and immediately take action should something not appear to be going well. Better to look into a ...

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