14

Distortion in Communication

“I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.”

 

–Robert McCloskey

Why is it that a prospective customer buys our competitor’s product after (what we thought was) a hair raising, absorbing and convincing presentation? Why is it that at the end of a status-review meeting, the boss blows his top saying that the project is going nowhere when you thought all was kosher? It simply means that the receiver has not acted the way we intended him to act. How many times have you had misunderstandings while communicating with someone and said, ‘That is not what I meant!’ or ‘I am being quoted out of context’? With all good intents and excellent ...

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