15
The ‘Why’ and ‘To Whom’ Parts of Communication: Knowing the Objective of Communication and Audience Analysis
“Wise men talk because they have something to say; fools, because they have to say something.”
–Plato
Snapshot 15.1
A saint was meditating. A cat that was moving around was disturbing his concentration and hence he asked his disciples to trap the cat under a basket while he meditated. The trapping of the cat under a basket by the saint’s disciples when he meditated, became a daily routine. Over the years, the same phenomenon continued with the saint’s descendents and the cat’s descendents. One day, there were no cats in the hermitage. The disciples got panicky and searched for a cat saying, ‘We need a cat; only when we get one, ...
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