Body Language

“Actions speak louder than words.”



When we send a message as part of a communication, it can reach the receiver in more than one way: through the words (verbal channel) we use, through the voice(vocal channel) we use and through the body language (action channel or what is broadly considered as ‘non-verbal’ channel).

Imagine you are writing a letter to a person A, talking to a person B over phone and meeting a person C face-to-face and trying to convey the same message in all the three cases. Who do you think would receive the message most clearly? in all likelihood it is person C.

In 1971, research1 published by Albert Mehrabian2 showed that

  • Words account for 7 percent
  • Tone of Voice accounts for 38 per cent
  • Body ...

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